It’s 2007, and Steve Jobs is standing in a room full of Apple engineers, holding what looks like a small piece of black glass and aluminum. This is the prototype iPhone—the device that would change…everything. But Jobs isn’t looking at the screen. He’s not testing the software. He’s not looking at the application integration…he’s just… holding it.

He runs his thumb along the edge. He shifts it from hand to hand. He turns it over, feeling the weight distribution. Then he sets it down and says, “It doesn’t feel right.”

The engineers are confused. The technology is revolutionary. The interface is groundbreaking. But Jobs isn’t thinking about that right now. He’s thinking about something much more fundamental—how this device feels in a human hand.

Over the next six months, Apple went through dozens of prototypes. Different materials, different curves, different weights. Jobs would hold each one for maybe thirty seconds, then either nod approval or shake his head. “It needs to feel inevitable,” he kept saying. “Like it was meant to be held.”

Finally, one day, Jobs picked up a prototype, held it for his usual few seconds, and smiled. “This is it,” he said. “This feels right.”

That feel-based decision—that intuitive sense of rightness—led to the most successful product launch in history. Jobs trusted his hands, his instincts, his feel. And it changed the world.

Now, you might be wondering what Steve Jobs and the iPhone have to do with your golf game. Everything, actually. Because what Jobs understood—what every great golfer understands—is that feel isn’t some mystical gift. It’s a skill. And like any skill, you can train it, develop it, and get better at it.

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