The defending U.S. Open champ just revealed his contract timeline—and why LIV has been “freeing” in ways nobody expected

The golf world just got a rare peek behind the curtain of LIV Golf’s biggest star. During his pre-tournament press conference, Bryson DeChambeau casually dropped a bombshell that had reporters scrambling: his LIV deal expires next year, and contract talks are already heating up.

But here’s the kicker—Bryson doesn’t sound like a guy worried about his future. He sounds like a guy who’s figured out exactly what he’s worth.

The Money Talk That Nobody Saw Coming

When pressed about his post-LIV plans, Bryson didn’t dance around the question like most pros would. Instead, he laid it out with typical DeChambeau directness: “Next year is when it ends. We’re looking to negotiate end of this year and I’m very excited—they see the value in me, I see the value in what they can provide.”

That’s not the language of desperation. That’s the confidence of someone who knows they hold all the cards.

And why shouldn’t he? Since joining LIV, Bryson has become the circuit’s most marketable star, won a major championship, and built a YouTube empire that’s approaching 2.5 million subscribers. He’s not just a golfer anymore—he’s a brand.

The “Freeing” Truth About LIV Life

Perhaps the most revealing moment came when Bryson addressed how LIV has affected his sponsorship game. Instead of the doom-and-gloom narrative we often hear, he painted a completely different picture.

“LIV has been very freeing for me in a good way—in a really good way,” he said. “The people that want to be with us want to be with us.”

Think about that for a second. While other LIV players have struggled with sponsor defections, Bryson has actually found clarity. He’s got Qualcomm, Reebok, Rolex, and Google in his corner. These aren’t desperate partnerships—they’re strategic alliances with a guy who’s betting on himself and winning.

The Crushers Empire Is Just Getting Started

But here’s where it gets really interesting. Bryson isn’t just thinking about his next contract—he’s building something bigger. He teased “incredible master plans” for his Crushers team and mentioned that his squad has been “EBITDA positive for the past two years.”

For those keeping score at home, that means his team is actually making money while most of professional golf is still figuring out the business model.

“Probably in a year from now I hope to unveil some incredible master plans of what we’re going to do with the Crushers,” he said, barely containing his excitement.

The YouTube Factor Nobody Talks About

Here’s what makes Bryson’s position so unique: he’s not just negotiating as a golfer anymore. He’s negotiating as a content creator, team owner, and influencer rolled into one.

His YouTube channel isn’t just a side hustle—it’s become a major revenue stream and marketing platform. When Phil Mickelson comes to him for advice on starting a channel, you know you’ve reached a different level of influence in the game.

“We’ve grown our channel to over 2 million followers now,” Bryson noted, “and couldn’t be more thankful.”

That’s not just followers—that’s leverage.

The Bottom Line

As Bryson heads into contract negotiations, he’s not coming from a position of weakness. He’s the defending U.S. Open champion, LIV’s biggest star, and a multimedia mogul who’s proven he can make money in multiple ways.

His confidence isn’t just about golf anymore—it’s about understanding his value in a rapidly changing landscape. While others worry about the future of professional golf, Bryson is busy building it.

“I know my worth,” he said simply. “I know what LIV brings to the table, and I’m excited for the future of what golf is going to be.”

That doesn’t sound like a guy worried about his next paycheck. That sounds like a guy who’s about to write his own.